Art Direction, Edit, PhotographyAudi | Q3 twittertour for Early Birds

For the introduction of the new Audi Q3, we were asked to think about a way to generate a lot of media attention. Eventually the Audi Q3 Twitter Tour (@AudiQ3ontour) rolled out, where people could already “order” the new Audi Q3. Because we had only One Audi Q3 available, we had a custom trailer (showroom) build that would perfectly fit the new Audi Q3 and via combining Twitter and Facebook we made it possible for potential customers and Audi fans to meet the not yet released Audi Q3 on tour.

I was responsible for:

+ Art Direction [Facebook Tab]
+ DoP | Edit [Video Teaser]

! Update March 2012: The campaign is now nominated for a SAN Accent Award 2011.

http://twitter.com/#!/audiq3ontour
http://www.audiblog.nl/?p=46782
http://www.autowereld.com/autonieuws/detail.asp?artikel=11740